Few if any would challenge
the benefits to be derived from a trade show creating high profile, highly
targeted business exhibitions and events to establish and maintain
business relations, and generate new business.
shows require months of planning, logistics management and considerable marketing investment by participating companies. Costs include
space rental, design and construction of trade show displays,
telecommunications and networking, travel, accommodations, promotional
literature and customer give-aways, requiring shipping and freight charges – to
and from the show. In addition, costs are incurred at the show for services
such as electrical, booth cleaning, internet services, and drayage (also known
as material handling). Typical fees can range from $5,000 to $10,000 per
exhibitor and many times that amount for show sponsors or hosts.
The virtual show is the intelligent way
to reap the benefits of a physical show while eliminating the traditional expense
and related travel whether you are attending, exhibiting or hosting the show.
Cybermax has been designing
and building online solutions for over a decade to assist companies and
organizations to conduct business and commerce efficiently and cost effectively
leveraging the power and reach of the internet to enable global business,
In fact, we created our Virtual
Trade Show/Event Management solution in response to a request from one of our
customers seeking to provide a virtual dealer market to support his business
and customers online in much the same way that his electronic catalog was
With years of experience in
the wholesale distribution and retail industry, Cybermax is no stranger to dealer market
shows, having exhibited and supported our customers onsite, we knew exactly
what would be required to mirror the look, feel and operation of a traditional
“physical” show as we designed a “virtual” show to do many (if not all) of the
things that exhibitors and attendee’s would expect.
The Cybermax Virtual Dealer
Market or “VDM” for short supports three types of show participants; the show
host or owner, the exhibitor and the show attendee. Each user group has unique
requirements that need to be supported:
The show host/owner – needs the ability to schedule and set up the show, register
exhibitors, manage virtual booths, accept and transmit orders, arrange for payment,
shipment, order acknowledgement and communications between all parties.
The exhibitor – desires to populate their booth with branding, products, specials,
company information, online brochures, product flyers, and staff their booth
with representatives who can interact via instant messaging live or reply to
store and forward messages via email. A broad array of promotional features
including animated clips and video links can be easily accommodated to provide
access and information to each customer visiting their booth.
The show participant/attendee – is fully supported with either pre-registration or
new registration affording the attendee to be fully recognized and associated
with their own unique profile to conduct business with any vendor/supplier online,
efficiently and productively.
The VDM has intuitive
interfaces to support the set up, management and operation of all market
participants – which is really like having three systems in one!
Cybermax offers a robust
application suite to support your most demanding requirements and to re-create
the look, feel and capabilities of a “physical” show in an online environment.
VDM supports both inventoried/stocked items as well as dropship
(non-stocked/special order) items, several promotional tiers exist to highlight
and incent purchases such as “new items, hot buys, clearance, overstock, pallet
orders and more!”
Your show will feature
your branding, company colors and can be integrated to your existing company
web site for ease of access and promotion. A variety of exhibitor booths can be
offered from standard designs through custom premium booths offering greater
visibility for exhibitors wishing to be show sponsors.